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<\/p>\n\n\n\n

\u4ec0\u4e48\u662f”\u843d\u5730\u9875A\/B”\uff1f\u8fd9\u4e2a\u529f\u80fd\u6709\u4ec0\u4e48\u7528\u9014\u3001\u4f7f\u7528\u6b65\u9aa4\u3001\u6548\u679c\u8bf4\u660e\u3001\u5de5\u4f5c\u539f\u7406\u3001\u9002\u7528\u573a\u666f\u4ee5\u53ca\u6ce8\u610f\u4e8b\u9879\u3002\u4ee5\u4e0b\u4e3a\u5927\u5bb6\u4ecb\u7ecd\u3002<\/p>\n\n\n\n

\u4e00\u3001\u529f\u80fd\u4ecb\u7ecd\u53ca\u7528\u9014<\/strong>\u3002\u843d\u5730\u9875A\/B\u6d4b\u8bd5\u662f\u4e00\u6b3e\u4e13\u4e3a\u8425\u9500\u56e2\u961f\u548c\u5e7f\u544a\u4f18\u5316\u5e08\u8bbe\u8ba1\u7684\u5de5\u5177\uff0c\u65e8\u5728\u901a\u8fc7\u5bf9\u6bd4”\u4e0d\u540c\u9875\u9762”\u6765\u5feb\u901f\u8bc6\u522b\u51fa\u6700\u80fd\u5438\u5f15\u5e76\u8f6c\u5316\u76ee\u6807\u53d7\u4f17\u7684\u7248\u672c\uff0c\u52a9\u529b\u4f01\u4e1a\u5728\u8425\u9500\u521d\u671f\u5feb\u901f\u6d4b\u8bd5\u6548\u679c\uff0c\u4f18\u5316\u8425\u9500\u6295\u5165\uff0c\u63d0\u5347\u8f6c\u5316\u7387\u3002\u591a\u843d\u5730\u9875\u7ba1\u7406\uff1a\u652f\u6301\u591a\u843d\u5730\u9875\u540c\u65f6\u6d4b\u8bd5\uff0c\u6bcf\u4e2a\u843d\u5730\u9875\u62e5\u6709\u72ec\u7acb\u7684URL\uff08\u5982domain.com\/marketings\/xxx\uff09\u5b9a\u5411\u7b5b\u9009\u7528\u6237\uff1a\u4ec5\u7b26\u5408\u6761\u4ef6\u7684\u76ee\u6807\u53d7\u4f17\u5c06\u7eb3\u5165A\/B\u6d4b\u8bd5\u8303\u7574\uff0c\u786e\u4fdd\u5b9e\u9a8c\u7cbe\u51c6\u9ad8\u6548\u667a\u80fd\u6620\u5c04\u89c4\u5212\uff1a\u540c\u4e00\u843d\u5730\u9875URL\u53ef\u6620\u5c04\u81f3\u4e0d\u540c\u9875\u9762\uff0c\u60a8\u53ef\u901a\u8fc7\u6743\u91cd\u63a7\u5236\u76ee\u6807\u53d7\u4f17\u7684\u8bbf\u95ee\u7ed3\u679c<\/p>\n\n\n\n

\u4e8c\u3001\u4f7f\u7528\u6b65\u9aa4<\/strong>\u3002Step.01 \u586b\u843d\u5730\u9875\u7684\u57fa\u672c\u4fe1\u606f\uff0c\u5305\u62ec\u5b9e\u9a8c\u540d\u79f0\u3002\u6b64\u540d\u79f0\u4e0d\u5bf9\u5916\u5c55\u793a\uff0c\u8bf7\u6e05\u6670\u547d\u540d\u4ee5\u4fbf\u4e8e\u8bc6\u522b\uff0c\u5982\u201c\u590f\u5b63\u70ed\u9500\u4ea7\u54c1A\/B\u6d4b\u8bd5\u201d\u72b6\u6001\uff1a\u5f00\u542f\uff1a\u201cA\/B\u6d4b\u8bd5\u843d\u5730\u9875\u201d\u53ef\u4ee5\u6b63\u5e38\u8bbf\u95ee\uff0c\u6709\u6548\u6536\u96c6\u76f8\u5173\u8f6c\u5316\u6570\u636e\u3002\u5173\u95ed\uff1a\u6b64\u65f6\u8bbf\u95ee\u201cA\/B\u6d4b\u8bd5\u843d\u5730\u9875\u201d\u5c06\u663e\u793a404\u9519\u8bef\u9875\u9762\uff0c\u4fdd\u62a4\u5185\u5bb9\u4e0d\u88ab\u610f\u5916\u8bbf\u95ee\u3002\u843d\u5730\u9875\u94fe\u63a5\uff0c\u60a8\u53ef\u6309\u9700\u5b9a\u4e49\u94fe\u63a5\u672b\u5c3e\u90e8\u5206\uff0c\u5bf9\u5e94\u6807\u7ea2\u5185\u5bb9\uff0cmarketings\/xxx\uff0c\u5982marketings\/hotsale\u3002 \u5982\u9700\u83b7\u53d6\u843d\u5730\u9875\u5b8c\u6574\u7684\u63a8\u5e7f\u94fe\u63a5\uff0c\u53ef\u4ee5\u5728\u8bbe\u7f6e\u5b8c\u6210\u540e\uff0c\u5728”\u843d\u5730\u9875A\/B”\u5217\u8868\u4e2d\uff0c\u70b9\u51fb\u3010\u63a8\u5e7f\u3011\u56fe\u6807\u83b7\u53d6\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step.02 \u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17<\/p>\n\n\n\n

\u6ce8\uff1a\u5982\u60a8\u8bbe\u7f6e\u4e86\u591a\u4e2a\u6761\u4ef6\uff0c\u4ec5\u591a\u4e2a\u6761\u4ef6\u540c\u65f6\u6ee1\u8db3\u65f6\uff0c\u624d\u89c6\u4e3a\u76ee\u6807\u53d7\u4f17\uff08\u5982PC\u7aef+\u7279\u5b9a\u5730\u533a+\u7279\u5b9autm_source)\u8bbe\u5907\u3002<\/strong><\/p>\n\n\n\n

\u53ef\u9009PC\u3001\u5e73\u677f\u3001\u624b\u673a\u56fd\u5bb6\/\u5730\u533a\u3002\u53ef\u9009\u4e0d\u9650\u5236\u3001\u6216\u6307\u5b9a\u56fd\u5bb6\/\u5730\u533aUTM\u6765\u6e90\u3002\u53ef\u9009\u4e0d\u9650\u5236\u3001\u6307\u5b9autm_source\u3001\u6216\u6307\u5b9autm_source\/utm_medium\u4ec0\u4e48\u662fUTM\uff1a\u5728\u6570\u5b57\u8425\u9500\u4e2d\uff0cUTM\u53c2\u6570\u662f\u4e00\u79cd\u6807\u51c6\u5316\u7684\u65b9\u5f0f\uff0c\u7528\u4e8e\u8ddf\u8e2a\u548c\u5206\u6790\u7f51\u7ad9\u6d41\u91cf\u7684\u6765\u6e90\u3002\u8fd9\u4e9b\u6765\u6e90\u53ef\u4ee5\u5305\u62ec\u5404\u79cd\u6570\u5b57\u8425\u9500\u6d3b\u52a8\uff0c\u6bd4\u5982\u5e7f\u544a\u6e20\u9053\u3001\u5408\u4f5c\u4f19\u4f34\u63a8\u5e7f\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u7b49\u7b49\u3002\u4e00\u4e9b\u5e38\u89c1\u7684utm_source\u503c\uff0c\u5982facebook\uff0cfb\uff0cgoogle\uff0cinstagram\uff0ctiktok\uff0cpinterest\u7b49\u4e00\u4e9b\u5e38\u89c1\u7684utm_source\/utm_medium\u503c\uff0c\u5982facebook\/cpc\uff0cgoogle\/network\u7b49\u5efa\u8bae\u60a8\u5728\u8fdb\u884c\u6e20\u9053\u6295\u653e\u65f6\uff0c\u8bf7\u5c3d\u91cf\u81ea\u884c\u7ea6\u5b9a\u76f8\u5173UTM\u53c2\u6570\u4ee5\u89c4\u8303\u3002 \u6bd4\u5982\u6295\u653efacebook\u5e7f\u544a\u65f6\uff0c\u5728\u6295\u653e\u7684\u7f51\u7ad9URL\u7ed3\u5c3e\u6dfb\u52a0?utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.id}}&utm_content={{adset.id}}&utm_term={{ad.id}}\uff1b\u6295\u653etitok\u5e7f\u544a\u65f6\uff0c\u5219\u6dfb\u52a0?utm_source=tiktok&utm_medium=cpc\u3002<\/p>\n\n\n\n

\u6ce8\uff1a\u5982\u679c\u7f51\u7ad9URL\u5df2\u7ecf\u643a\u5e26?\uff0c\u590d\u5236\u4e0a\u65b9\u53c2\u6570\u65f6\uff0c\u5c06 ? \u7b26\u53f7\u66ff\u6362\u6210 & \u7b26\u53f7<\/mark><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step.03 \u8bbe\u7f6e\u6620\u5c04\u89c4\u5219\u89c4\u5219\u540d\u79f0\u3002<\/p>\n\n\n\n

\u6b64\u540d\u79f0\u4e0d\u5bf9\u5916\u5c55\u793a\uff0c\u8bf7\u6e05\u6670\u547d\u540d\u4ee5\u4fbf\u4e8e\u8bc6\u522b\uff0c\u5982\u201cT\u6064\u4ea7\u54c1-A\u6b3e\u201d\u3002\u652f\u6301\u8bbe\u7f6e\u3010\u4fdd\u5e95\u89c4\u5219\u3011\uff0c\u5f53\u4e0d\u7b26\u5408\u76ee\u6807\u53d7\u4f17\u65f6\uff0c\u7528\u6237\u5c06\u8bbf\u95ee\u4fdd\u5e95\u89c4\u5219\u5bf9\u5e94\u7684\u6620\u5c04\u9875\u9762\u3002\u6620\u5c04\u9875\u9762\u3002\u9009\u62e9\u6bcf\u6761\u89c4\u5219\u5bf9\u5e94\u7684\u6620\u5c04\u9875\u9762\uff0c\u76ee\u524d\u652f\u6301”\u5546\u54c1\u8be6\u60c5”\u3001”\u4e13\u8f91\u8be6\u60c5”\u3001”\u535a\u5ba2\u8be6\u60c5”\u3001”\u6ee1\u51cf\u6d3b\u52a8\u8be6\u60c5”\u3001”\u4f18\u60e0\u7801\u8be6\u60c5”\u3001\u201c\u6d3b\u52a8\u4e13\u9898\u9875\u201d\u51716\u4e2a\u7c7b\u578b\u3002\u6743\u91cd\u3002\u8bbe\u7f6e\u6b64\u89c4\u6240\u5206\u914d\u5230\u7684\u6743\u91cd\u3002\u4e3e\u4f8b\uff0c\u60a8\u8bbe\u7f6e\u4e863\u6761\u89c4\u5219\uff0c\u6743\u91cd\u5206\u522b\u662f Plan A: 100\uff1bPlan B: 80\uff1bPlan C: 20<\/mark>\uff0c\u5219\u76ee\u6807\u53d7\u4f17\u8bbf\u95ee\u65f6\uff0c\u5982\u679c\u6570\u636e\u91cf\u8db3\u591f\u5927\uff0c\u5404\u89c4\u5219\u7684\u6d41\u91cf(\u6307uv)\u6bd4\u5c06\u63a5\u8fd1\uff0cPlan A: PlanB: Plan C=50%: 40% :10%<\/mark><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step.04 \u4fdd\u5b58\u843d\u5730\u9875A\/B\u914d\u7f6e\uff0c\u5e76\u5f00\u59cb\u63a8\u5e7f <\/p>\n\n\n\n

Step.05 \u6839\u636e\u843d\u5730\u9875A\/B\u63d0\u4f9b\u7684\u6570\u636e\u5206\u6790\uff0c\u6311\u9009\u51fa\u6700\u80fd\u5438\u5f15\u5e76\u8f6c\u5316\u76ee\u6807\u53d7\u4f17\u7684\u7248\u672c\u60a8\u53ef\u5728\u300c\u5546\u57ce\u540e\u53f0\u300d\u2192\u300c\u5e97\u94fa\u88c5\u4fee\u300d\u2192\u300c\u843d\u5730\u9875A\/B\u300d\u5217\u8868\uff0c\u67e5\u770b\u5355\u4e2a\u843d\u5730\u9875\u7684\u8f6c\u5316\u6210\u6548<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e5f\u53ef\u5728\u300c\u5546\u57ce\u540e\u53f0\u300d\u2192\u300c\u6570\u636e\u300d\u2192\u300cA\/B\u6d4b\u8bd5\u5206\u6790\u300d\u4e2d\uff0c\u67e5\u770b\u6240\u6709\u843d\u5730\u9875\u7684\u8f6c\u5316\u6210\u6548<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\u4e09\u3001\u6548\u679c\u8bf4\u660e<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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